Month: December 2015

BLOG: How to maximise your marketing ROI

Promoting products or services is a must for companies, but if you aren’t careful, you could end up wasting money on ineffective or unsuitable promotional tactics. To help you avoid this pitfall, Appco Group UK’s Director of Business Development Rob Gibbs presents a brief guide to maximising your marketing ROI. Choose the right channels You […]

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BLOG: Your guide to increasing sales in 2016

With the New Year fast approaching, you’re no doubt planning ways to enhance the success of your business in 2016. To give you a helping hand, we’ve put together a brief guide to increasing sales levels – and your customer base – over the next 12 months. Is your product or service up to scratch? The first […]

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BLOG: 4 steps to engaging with your target market

It doesn’t matter how good your products or services are; if you fail to reach out to potential customers, your business is likely to suffer. To help ensure your promotional campaigns are up to scratch, here are four steps that will help you engage with your target market. STEP 1: Profile prospective customers To ensure […]

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