Promoting products or services is a must for companies, but if you aren’t careful, you could end up wasting money on ineffective or unsuitable promotional tactics. To help you avoid this pitfall, Appco Group UK’s Director of Business Development Rob Gibbs presents a brief guide to maximising your marketing ROI. Choose the right channels You […]
read moreMonth: December 2015
BLOG: Your guide to increasing sales in 2016
With the New Year fast approaching, you’re no doubt planning ways to enhance the success of your business in 2016. To give you a helping hand, we’ve put together a brief guide to increasing sales levels – and your customer base – over the next 12 months. Is your product or service up to scratch? The first […]
read moreBLOG: Which type of field marketing is best for your company?
Field marketing can offer a highly effective way to reach out to potential customers and promote your products and services in a more personal way. There are many different types of field or face-to-face marketing so we decided to take a closer look at a couple of the most popular forms to help you decide […]
read moreBLOG: 4 steps to engaging with your target market
It doesn’t matter how good your products or services are; if you fail to reach out to potential customers, your business is likely to suffer. To help ensure your promotional campaigns are up to scratch, here are four steps that will help you engage with your target market. STEP 1: Profile prospective customers To ensure […]
read moreBLOG: 3 questions to ask yourself when preparing for a sales career
There are various reasons why you might choose a career in sales. From being able to rely on your own initiative to reaping the personal and financial benefits of successful consumer interactions, a sales role can be extremely rewarding. However, before you head down this particular career path, it is worth asking yourself these three […]
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