How many times have you spoken to your TV during the ad break? If you’re like most people, the answer is likely to be: ‘More times than I care to admit’. So you’ve probably noticed by now that the TV (or the advert) never responds. That’s because, like many marketing techniques, TV advertisements involve a […]
read moreMonth: March 2016
BLOG: Why are good listening skills so important for sales specialists?
It’s generally assumed that sales specialists need to be able to speak in a convincing manner, but succeeding in this line of work isn’t just about having the gift of the gab – other specific skills are required. As well as being capable of presenting information effectively, a truly great sales professional has to be […]
read moreBLOG: Why face-to-face sales is an important part of the marketing mix
Many companies now have diverse marketing strategies in place that encompass a range of techniques. From email and social media campaigns to TV, radio and print ads, there are a host of promotional tactics available to companies. One crucial part of this mix for many companies is face-to-face sales. Engaging with prospective customers in person […]
read moreBLOG: Entrepreneurs can learn a lot from Leo
Business owners and entrepreneurs can take lessons from Leonardo DiCaprio’s perseverance in his quest for an Oscar, and from his graciousness when he finally reached his goal. More than 20 years after first being nominated, Hollywood superstar Leonardo DiCaprio finally got his hands on an Academy Award this year. The award for his leading role […]
read moreBLOG: 3 life skills that can help you in your sales career
You can take specialist courses and gain qualifications to help you excel in your sales career, but it’s worth noting that you might already have many of the traits you need to flourish in this field. There are a number of life skills that can help you succeed in sales, and here are three that […]
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