As Britain prepares to leave the EU – and the fraught negotiations and in-fighting continue – we can’t help but think there has to be something we can learn from the mess that is Brexit. You can’t switch on the TV, open a newspaper, or even turn the corner at the moment without hearing about […]
read moreMonth: November 2017
BLOG: Great direct marketing keeps pace in the digital age
Our entire lives are quite literally moving online, so it’s more crucial than ever for traditionally non-digital businesses to, yes, move with the times but also understand what they bring to the table that virtual services don’t. In the case of direct marketing, the benefits are clear. Face-to-face interaction is a major point of difference […]
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BLOG: Fundraising – putting complaints in context
The Fundraising Regulator’s complaints report was published on 24 October and, quite rightly, its findings have featured prominently in the sector press. However, the coverage has largely focused on the thousands of complaints charities received in 2016, and Appco UK believes a little more context is needed. A total of 893 charities of all sizes […]
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BLOG: Appco UK embraces fundraising innovation
Across the charity sector, new technology is being used to broaden reach and find more donors and Appco UK is embracing this fundraising innovation to enhance its campaigns for clients and donors alike. Charities have been partnering with Appco UK’s fundraising division, Appco Group Support, to provide high-quality and effective face-to-face donor acquisition campaigns for […]
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