Sales is definitely a numbers game. Generally speaking, the more people you reach, the more chance you have of success, whether that’s selling a product or service, or raising brand awareness. However, knowing and relating to your audience is also 100 per cent essential. If you don’t have a good understanding of your market, you […]

Over the past few weeks, viewers have been able to see the brand-new series, Paul O’Grady’s Little Heroes, that follows the lives of some of the 618 amazing children and their families who walk through the doors of Great Ormond Street Hospital (GOSH) every day. The series provides a unique insight in to one of […]

Age is just a number, but it’s also something people tend to lean on as an excuse. You hear “when I’m older” and “if I were younger” so often in business that you could be fooled into thinking they’re genuine reasons for not taking action… Rest assured, they’re not.

Whether you’re 16 or 60, you can use your age to your advantage rather than