Branding has long been known to play a major role in influencing consumer decisions. The fact is, people are much more likely to spend their money on goods or services that are provided by companies they are familiar with and feel positive towards. So, if you’re to make a long-term success of your business, you’ll […]
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BLOG: What can we learn from Japan’s Rugby World Cup win?
Appco Group’s Global Head of Communications Jessica McCahon reflects on Japan’s unexpected win over South Africa’s rugby superstars, and what business owners and entrepreneurs in Appco’s network can learn from their courageous performance. It’s being hailed as one of the greatest upsets in sporting history – an awe-inspiring, spine-tingling display of courage, teamwork and determination […]
read moreBLOG: New field representative says she now has the skills to pursue any career
Amelia Mills, has only been a field representative in Appco UK’s network in Wales for six months, but says the skills she’s developed in that short time will help her pursue any career path she chooses. To be honest, I didn’t really know what being a self-employed field representative involved when I took this role. […]
read moreBLOG: What can face-to-face marketing achieve that other marketing methods can’t?
Appco UK’s Director of Business Development Rob Gibbs looks at the different marketing methods available and the unique benefits and advantages that can be gained from engaging with customers face to face. Ensuring people know about your brand, your products or your services can be a hard task. Unless you have millions of pounds in […]
read moreBLOG: Why the direct sales journey is as important as your success
Independent business owner, Michael Scully, reflects on what he has learned during his 22-year career in the direct sales industry, and why the journey has been more important than his considerable success. “Success is a journey, not a destination. The doing is often more important than the outcome.” So said Arthur Ashe, former world number […]
read moreBLOG: Door-to-door sales: a success story
Top-performing door-to-door sales representative Mark Fisher explains why knowing his product inside-out and caring about customers is the secret to his success. Mark is currently representing Appco UK’s solar division client, A Shade Greener, which offers customers free solar panels in support of a government programme aimed at cutting carbon emissions. He tells us why […]
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