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It’s generally assumed that sales specialists need to be able to speak in a convincing manner, but succeeding in this line of work isn’t...

Many companies now have diverse marketing strategies in place that encompass a range of techniques. From email and social media campaigns...

Business owners and entrepreneurs can take lessons from Leonardo DiCaprio’s perseverance in his quest for an Oscar, and from his...

You can take specialist courses and gain qualifications to help you excel in your sales career, but it’s worth noting that you might...

Some marketing techniques come and go, but others stand the test of time. Here, we examine three promotional tactics that have shown...

A strong brand can be the key to a company’s success, but knowing how to cultivate a powerful image often proves difficult for...

Whether you’re a new brand ambassador (or field representative), or have chalked up a bit of experience, there might be aspects to the...

If you lack sales experience, or the prospect of face-to-face contact with potential customers makes you nervous, you might think it’s...

Forget fad diets and fitness programmes (you look great the way you are!) – the New Year is the perfect time to focus on enhancing your...

The concept of the Human Commercial™ has changed the face-to-face sales industry forever. Developed by Appco Group chairman and founder...

It may be tempting to cut back on or even completely forgo market research, especially if you’re focussed on keeping your business costs...

Promoting products or services is a must for companies, but if you aren’t careful, you could end up wasting money on ineffective or...

With the New Year fast approaching, you’re no doubt planning ways to enhance the success of your business in 2025. To give you a helping...

Field marketing can offer a highly effective way to reach out to potential customers and promote your products and services in a more...

It doesn’t matter how good your products or services are; if you fail to reach out to potential customers, your business is likely to...

There are various reasons why you might choose a career in sales. From being able to rely on your own initiative to reaping the personal...

In an era of impersonal, web-based communications, face-to-face field marketing campaigns have the power to really stand out. They...

At Appco, we understand the importance of effective product development , which is why we created The Lab. Our in-house team of direct...

A varied working life and the ability to determine your own income means that plenty of people are looking for flexible roles in sales,...

Matt is an award-winning self-employed field representative contracted to represent Appco UK’s clients. He always felt he had a knack for...