BLOG: 3 marketing techniques that have stood the test of time
Some marketing techniques come and go, but others stand the test of time. Here, we examine three promotional tactics that have shown themselves to have real staying power. By taking advantage of these techniques, you may be able to boost sales levels for your business.
1. Face-to-face sales
In a world dominated by impersonal marketing messages, door-to-door customer acquisition can have the cut-through your company needs. This is one of the most effective ways to establish a personal connection with the consumers you are targeting. At Appco, we have decades of experience in harnessing the power of this approach and we speak to thousands of people every day on behalf of our clients.
One of the reasons why the Appco brand is so strong is because the skilled brand ambassadors contracted through the marketing companies in our network have an in-depth knowledge of the products and brands they represent and are committed to providing the best possible customer experience. This means they are able to serve as highly effective representatives and spokespeople for our clients, helping to raise their profiles, increase their sales levels and build consumer trust. We call our unique, personalised approach the Human CommercialTM.
2. Content marketing
These days, content marketing is often focussed on the web. However, this promotional technique predates the Internet by over 100 years. As far back as the late 19th century, companies were using content as a means of engaging with potential customers and increasing sales.
For example, agricultural, construction and forestry machinery manufacturer John Deere launched the magazine The Furrow in 1895. The publication, which is still running today, provides information and advice to farmers on new technology and on industry issues and trends. Content like this can be extremely effective in increasing brand awareness and engagement.
Research suggests that this marketing tactic will remain popular for the foreseeable future too. According to figures produced by the Content Marketing Institute, 66 per cent of UK marketers expect their organisations’ content marketing budgets to rise over the next 12 months and 86 per cent say they will produce more content over the coming year than they did in 2015.
3. Word of mouth
Word of mouth marketing can also play a crucial role in businesses’ promotional strategies. This time-old practice simply refers to people telling each other about products, services or businesses. And thanks to developments on the internet and the emergence of social media, this form of marketing is now more powerful than ever.
To encourage people to spread positive messages about your company, it’s crucial that your products or services are up to scratch and you provide the highest levels of customer care. It’s important to note that if you fall short on any of these points, the word of mouth effect can also have negative consequences for your company.
If you are keen to find out more about how Appco could help your business with face-to-face sales campaigns, don’t hesitate to get in touch with our experts. You can contact us by phone or email and we’ll be happy to answer your questions.