Field marketing can offer a highly effective way to reach out to potential customers and promote your products and services in a more personal way. There are many different types of field or face-to-face marketing so we decided to take a closer look at a couple of the most popular forms to help you decide what’s best suited to the needs of your company.
Door-to-door sales
Door-to-door sales is a tried and tested marketing technique. This approach involves field representatives – or brand ambassadors – speaking with prospective customers at their own homes and it is proven to be a highly effective means of raising brand awareness and increasing your customer base.
At Appco Group, we believe this is about so much more than ‘selling’, which is why we call our approach the Human Commercial™. This type of tailored face-to-face interaction enables you to have in-depth discussions with consumers about your goods or services and help you to build understanding and trust among your target audience. It also gives you the chance to sign up new customers on the spot, which is an opportunity that many other forms of marketing do not provide.
In addition, this approach can be highly targeted and cost effective. Appco Group appreciates the importance of keeping marketing expenses under control, which is why we ensure our clients only pay for the customers we actually deliver. The myriad advantages of door-to-door sales means it appeals to a wide range of organisations around the world, including energy firms, financial service providers and home efficiency specialists.
Product sampling
Product sampling involves giving away examples of your goods to consumers in places such as department stores, shopping centres, supermarkets, trade shows, concerts and fairs. This can be done wherever your target audience is likely to gather in large numbers – as long as you have permission from the owners of the site.
The aim of this approach is to showcase your offerings, in a fully interactive way, to people who haven’t tried them before and to engage them in conversation so that they leave knowing more about your business and what you have to offer.
Product sampling is particularly popular among food and drinks companies, and the field representatives in the Appco Group network engage with customers in this way on behalf of a range of different clients and products.
When deciding which type of field marketing will most benefit your business it’s important that you think carefully before committing to particular campaigns. Like many companies, you may well find that a combination of different forms of field marketing campaigns works best for you.
If you would like advice or information about the field marketing services Appco Group offers, or you want to find out more about the other services we provide, such as Appco fundraising solutions, don’t hesitate to get in touch. Our experts are on hand to help.