We are experts at setting up, managing and analysing field marketing and acquisition campaigns. Our focus is always on delivering well-informed, happy and committed customers and donors who support our clients’ business and causes over the long term. We’re incredibly proud to have been one of the UK’s preferred field marketing agencies since 1989.
Appco UK creates, runs and oversees highly effective customer-acquisition campaigns for clients across a range of sectors, including energy, food and beverage, finance, and home and lifestyle services. We specialise in quickly becoming experts on our clients’ brands and promoting their services in a highly personal way to targeted customer groups across the UK.
Appco UK has been delivering professional fundraising campaigns for charities since 1999. We provide a range of face-to-face and telephone donor acquisition programmes, focussed on signing regular-giving donors, charity lottery players and raising brand awareness. Regular, ongoing support is vital to charities, helping them plan their programmes in advance and fund them over the long term.
We believe in getting to know our clients and outsourced suppliers. This means:
understanding and fulfilling their specific needs
becoming passionate experts on our clients’ brands
supporting our suppliers to be incredible brand ambassadors
encouraging our clients to spend time in the field with their brand ambassadors
Administration, operations & logistics
OUR CAMPAIGNS RUN LIKE CLOCKWORK
We are experts at setting up and monitoring field marketing campaigns. This involves:
location vetting and management
complete compliance
brand-awareness and product training
customer service and quality assurance checks
ensuring campaign resource, reach and results
Detailed live reporting & expert analysis
OUR CAMPAIGNS ARE HIGHLY MEASURABLE
We understand ROI is crucial and we’re trusted to deliver results. Our service includes:
a secure online real-time reporting system for clients
detailed tracking and data analysis of every campaign
continuous reviews and audits of our processes and performance
a dedicated team to answer all our clients' and suppliers' questions
Industry-leading standards & compliance
WE BELIEVE IN RESPONSIBLE FACE-TO-FACE MARKETING
We insist on the highest-possible standards from everyone involved in delivering our services, which means:
our dedicated compliance specialist advises on all campaigns
staff and suppliers are fully trained on industry regulations and codes of practice
we are active members of all relevant regulatory bodies
our policies and processes are industry leading
TESTIMONIALS
We’re proud of the positive impact we create for our clients
“I have worked with Appco UK for well over 20 years, while at various UK charities, and nothing beats the donors they recruit for regular giving. In the time we have worked together they have consistently driven up quality and lowered attrition to be best in class in my opinion. I would not hesitate to use them or recommend them.”
Mark Astarita OBE – Director, Astarita Aldrich & Ward
“From the moment we first engaged with Appco UK it's been a really positive journey. The energy and enthusiasm they share for our brand has been all encompassing, providing a safe, reliable and excellent customer experience throughout the operational sales process. I have absolutely no hesitation in recommending them as a trusted business partner.”
Phil Foster – Managing Director, LoveEnergySavings.com
“Great Ormond Street Hospital Children’s Charity has worked with Appco UK for over four years. Together we’ve achieved our best door-to-door results to date. In fact, in terms of long-term donor retention, they are the best dialogue results I’ve seen during my 8+ years working in fundraising.”
Amy Klein – Acquisition Direct Marketing Manager – Direct Dialogue, Great Ormond Street Hospital Children's Charity
