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Appco UK Team

Creating Lasting Personal Connections Between Brands & People

Appco UK is one of the UK’s most valued and trusted providers of specialist field marketing and fundraising services for both commercial enterprises and charities.

Welcome to Appco


We are leaders in the areas of Professional Field Marketing, Fundraising, Donor Acquisition and Customer Acquisition Campaigns. Our focus is always on delivering well-informed, happy and committed customers and donors who support our clients’ business and causes over the long term.

Great campaigns built on great relationships

Professional Field Marketing Team

Professional Field Marketing

We are experts in setting up, managing and analysing field marketing campaigns. We are proud to be one of the UK’s preferred field marketing agencies since 1989.

Fundraising and Donor Acquisition 

Appco UK deliver professional fundraising services for charities that engage committed, long term donors to generate regular funds. We have been providing this service since 1999.

Fundraising & Donor Acquisiton
Customer Acquisition Campaigns

Customer Acquisition Campaigns

Appco UK creates and oversees highly effective customer acquisition campaigns. We quickly become experts on our clients’ brands, promoting their services in a personal way to targeted customer groups.

Our Expertise

Building Strong Relationships


We believe in getting to know our clients and outsourced suppliers. We understand and fulfil their specific needs and become passionate experts on our clients’ brands. We also support our suppliers by encouraging each client to spend time in the field with brand ambassadors, seeing first hand the value that we bring.


Administration & Operations


We are experts at setting up and monitoring field marketing campaigns. Involving location identification and management, compliance, brand-awareness and product training, customer service and quality assurance. We ensure campaign resource, reach and results.

Detailed Live Reporting & Expert Analysis


We understand ROI is crucial and we’re trusted to deliver results. Our service includes securing an online real-time reporting system for clients, detailed tracking and data analysis of every campaign, continuous reviews and audits of our processes and performance. Plus a dedicated team to answer all our clients' and suppliers' questions.


Industry Leading Standards & Compliance


We uphold the highest standards for all individuals involved in the delivery of our services. Our compliance specialist provides guidance for all campaigns, ensuring that our staff and suppliers are well-versed in industry regulations and codes of practice through comprehensive training.


Leading The Way With Innovation


Recognising the importance of innovation and constantly seeking out fresh ideas, we prioritise the improvement of engagement and the establishment of long-lasting connections. We achieve this by leveraging technology to augment human interaction and by fostering a collaborative approach with our clients, as well as with media and PR professionals. We only use proven approaches to engagement that create a support base for charities wider than just regular giving donors.


We're proud of the positive impact we create for our clients.


Mark Astarita OBE
Director, Astarita Aldrich & Ward

“I have worked with Appco UK for well over 20 years, while at various UK charities, and nothing beats the donors they recruit for regular giving. In the time we have worked together they have consistently driven up quality and lowered attrition to be best in class in my opinion. I would not hesitate to use them or recommend them.”

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Phil Foster

“From the moment we first engaged with Appco UK it's been a really positive journey. The energy and enthusiasm they share for our brand has been all encompassing, providing a safe, reliable and excellent customer experience throughout the operational sales process. I have absolutely no hesitation in recommending them as a trusted business partner.”

Business people

Liz Tait
Director of Fundraising
Great Ormond Street Hospital Children's Charity

Great Ormond Street Hospital Children’s Charity has been working with Appco UK for over 12 years. Appco have been an important and highly effective partner. Together we have recruited tens of thousands of regular supporters whose donations have been essential in supporting the hospital’s life-changing work. We are thrilled to be working in local communities with Appco to raise vital funds to make a difference to the lives of seriously ill children from across the UK.

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Maddy Eastwood
Senior Direct Marketing Manager
Battersea Dogs & Cats Home

“Battersea Dogs & Cats Home have worked with Appco UK since 2011 and, through our partnership with them, have raised millions of pounds. Appco UK's commitment to quality and compliance results in fundraisers who are true professionals, great ambassadors for the charity and recruit the highest quality donors to give us long-term support.”

About Us

Since 1989, Appco UK has been committed to delivering high quality, responsible and valuable face-face marketing campaigns. We take an innovative, collaborative and people-driven approach to achieve a positive impact for our clients, development opportunities for our business partners, a dynamic and supportive environment for our staff, and sustainable growth for our business.

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