Appco UK has run successful customer acquisition campaigns for major telcos, energy providers, food-delivery companies, young start-ups and established household names. We started, back in 1989, with one commercial client who wanted to find customers who would not only make an immediate purchase, but who would also be inspired to stay loyal to their brand.
Our solution: learn our client’s product inside-out, go out and talk to people face to face, explain the product, answer questions about it and find out what people wanted from it so that each ‘personal advert’ could be tailored to each potential customer. It worked for that first client, and it has worked for hundreds more since then.
Committed to Customer Quality
Our team spends time with every client to understand their business and their products and it’s this commitment – along with our passion for helping them to grow – that has helped us to acquire hundreds of thousands of new customers for them.
This knowledge and commitment are passed on to the brand ambassadors who represent our clients. Every brand ambassador is fully trained on the client, its brand and its products before they start on a campaign.
This not only makes them experts on your brand, but also means they are passionate living, breathing, walking, talking and interactive advertisements for it.
The result: your customers are engaged in enjoyable, informative and personalised conversations about your product, given all the vital information they need to make the ‘right’ purchasing decision for them and walk away with a memorable experience of your brand.
Why does face-to-face customer acquisition work?
There’s space for a range of marketing methods in most businesses’ arsenals – each method can achieve slightly different results in different ways.
In almost every sector, brands are competing for market share and that means gaining (and keeping) their target customers’ collective attention. Everyone can (and, in most cases, should) have a combination of a solid digital marketing strategy, print ad plan and – depending on your size – on-trend TV/radio ad campaign.
However, none of these methods put a living, breathing, walking, talking face of your brand in front of each of your customers. But we do.
The Appco UK team and the brand ambassadors who represent our clients are so well versed on their products and so engaging to speak to that it’s very hard to fast forward through the conversation, switch to a different one, or nip off to make a cup of tea!
We're proud of the positive impact we create for our clients.
Organic Food Delivery Client
“We continue to be impressed with the volume of sales and quality of customers acquired by Appco UK. The integrity, professionalism and product/service knowledge shown by the brand ambassadors is second to none as they present our brand to people we would otherwise not reach.”
Leading UK Wine Specialist
“Appco has been consistent and reliable in hitting [our] sales targets, and the face-to-face interaction with friendly brand ambassadors promoting the benefits of our products is ensuring good quality customers. The team at Appco HQ has helped us through the complex process of starting up the sales team and is quick to respond to any queries.”
Global Food Delivery Client
“We wanted a partner that shared our ambitions for significant growth as well as commitment to delivering a quality service. [For us], the customer always comes first, and we’ve seen Appco UK apply the same care and attention to each new customer they bring.”