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Find out how Appco UK uses innovative engagement methods to revolutionise face-to-face fundraising.

Like any people-driven sector, F2F fundraising is not without its challenges. Feedback, including complaints, is something Appco UK genuinely welcomes. Every concern raised by a supporter or member of the public tells us something valuable about how fundraising campaigns are landing in the real world and ways that we can show up better for our charity partners and network of fundraisers. Appco UK takes a look at this responsibility, from prevention and processes to resolutio

5 Key Metrics Every Charity Should Track in Supporter Acquisition Campaigns Do you understand what metrics are possible to track for supporter acquisition campaigns? For charities focused on long-term impact, the most valuable insight comes from understanding how supporters are engaging, how campaigns are performing over time and where opportunities exist to strengthen delivery. At Appco UK, we work closely with Charity Partners to review campaigns in a way that supports lear

Appco UK fundraising partnerships Your charity's reputation travels along a delicate chain of trust, connecting your mission directly to the public. This chain, linking your charity to its partners and fundraisers, is your most valuable asset. Because face-to-face fundraising places your charity directly in front of potential supporters, the quality and reliability of your partnerships matter more than ever. Charities must feel confident that their fundraisers are well-train

Face-to-face fundraising has always been a people-led discipline, built on conversations, trust and human connection. But to sustain that work long term, the sector also benefits from something else: sharing learnings. That’s why the Chartered Institute of Fundraising (CIoF) taking the lead on the first annual Face-to-Face Fundraising Benchmarking Report matters so much. By bringing together shared knowledge from 60 charities and 16 agencies, including Appco UK, the CIoF has

Is face-to-face fundraising viable during the holidays? Discover how the donor experience shifts and how Appco UK's compliant, data-driven campaigns maximise ROI for our charity partners. The holiday giving season changes the way people think, feel, and respond to fundraising conversations. This time of year comes with heightened emotion, reflection, and a natural focus on connection — all of which influence how supporters experience face-to-face fundraising. Because donor e

Face-to-face fundraising remains one of the strongest drivers of growth for charities. When supporter acquisition needs to scale, when volume matters, and when organisations want to build momentum quickly, face-to-face consistently delivers numbers that build a reliable income stream.

Discover how Appco UK's field development team, compliance structure, and ongoing support help marketing companies maintain the highest standards in face-to-face fundraising.

In the pursuit of mission-critical funding, many charities find themselves on a hamster wheel of acquisition: constantly recruiting new supporters only to see them churn shortly after. This volume-focused approach creates a deceptive cycle where initial gains mask long-term inefficiencies, draining precious resources and stifling true impact. At Appco UK, our leadership is built on a different paradigm. We believe measuring success isn’t about how many supporters sign up, but

Field marketers engage the public When Appco UK first started more than 25 years ago, face-to-face fundraising was a fresh and exciting way for charities and organisations to connect with people on the street and at their doors. Back then, a friendly introduction and a clear conversation could be enough to inspire a new supporter. Fast forward to today, and this same method for gaining regular supporters still works, but the conversations that are taking place have changed. A

Appco UK field marketers Face-to-face marketing has long been one of the most powerful ways for charities to engage new supporters. It sparks immediate connection, grows trust, and allows the charity mission to be shared with genuine passion and clarity. But that initial interaction is just the beginning. To truly deepen supporter relationships and increase long-term impact takes more than one great moment. It takes a strategy that connects every touchpoint, from the first fa

When it comes to fundraising, consistency is the quiet powerhouse behind sustained success, and it may well be the real competitive advantage no one is talking about.

Appco UK Campaign Progress: Next Stages of the Children’s Cancer Centre Earlier this year, the team at Appco UK was proud to attend the Breaking Ground Ceremony at Great Ormond Street Hospital (GOSH), marking a major milestone in the construction of the new Children’s Cancer Centre – a transformative project that Appco UK has been supporting via its face-to-face campaigns for Great Ormond Street Hospital Charity (GOSH Charity). The event was both a celebration of how far the

British Red Cross and Appco UK partnership Over nearly two decades, the partnership between the British Red Cross and Appco UK has grown, uniting humanitarian efforts and fundraising excellence that has connected millions of people affected by disasters and emergencies with those who want to help. This year, as Appco UK celebrates 25 years in the industry, they reach out to one of their longest-standing partnerships to reflect on the mission they share and how speaking dire

Appco UK team celebrates 25 years Appco UK, a leading provider of face-to-face fundraising services, proudly marks 25 years of delivering services to the charity sector. What started as a business in the 1990s promoting and selling home and lifestyle goods along with vouchers for discounts at restaurants, gyms, and cinemas has now transformed into a market-leading face-to-face fundraising provider. Appco UK has become a company connecting charities with long-term supporters,

Fundraising in 2025 A shift is happening that is not just in consumer behaviour but in redefining what it means to earn attention, trust, and loyalty. Today’s charity donors are sharper, faster, and more values-driven than ever before. Recent reports indicate that people prefer to purchase from familiar household names that reflect their own values, emphasising the growing importance of authenticity and alignment, as well as getting in front of people to better explain how su

Elle Carrol, Operations Manager at Appco UK Charity organisations thrive when supported by smart, evolving systems, much like any successful business. At Appco UK, Operations Manager Elle Carrol has played a key role in developing innovative systems that strengthen how we and our Charity Partners work together. Her leadership reflects the vital contribution of operations professionals in helping organisations grow and adapt. With Elle’s oversight, the consolidation of Appco U

Appco UK team on the helipad at The Royal London Hospital Every day, when someone is critically injured, London’s Air Ambulance Charity delivers complex medical care directly to the patient, responding to an average of six critically injured people daily. In 2025 alone, the service treated 2,031 patients. On the scene, their crew performs advanced procedures such as blood transfusions and open-chest surgeries—interventions that can mean the difference between life and death.

Appco Marketing in Ireland Ireland has long been recognised as one of the most charitable nations in the world. Whether it’s through local fundraising events, international aid efforts, or grassroots initiatives, we are known for our generosity and deep sense of community. While the spirit of giving is strong, fundraising in Ireland isn’t without its challenges. To succeed, fundraising requires authenticity, strategic planning, and adaptability. This is where Appco UK's 25 y

Appco UK reviews Fundraising Regulator's Market Report 2024 The Fundraising Regulator’s Market Inquiry Report 2024 provides essential guidance for charities on managing their face-to-face (F2F) fundraising operations in collaboration with agencies and subcontractors. For over 25 years, Appco UK has partnered with charities to design and implement high-impact fundraising campaigns. As a leading partner in the sector, Appco UK welcomed the report for reassessing best practices