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Appco UK Team

Creating Lasting Personal Connections Between Brands & People

Appco UK is one of the UK’s most valued and trusted providers of specialist field marketing and fundraising services for both commercial enterprises and charities.

Welcome to Appco

Welcome

We are leaders in the areas of Professional Field Marketing, Fundraising, Donor Acquisition and Customer Acquisition Campaigns. Our focus is always on delivering well-informed, happy and committed customers and donors who support our clients’ business and causes over the long term.

Trusted By

Great campaigns built on great relationships

Professional Field Marketing Team

Professional Field Marketing

We are experts in setting up, managing and analysing field marketing campaigns. We are proud to be one of the UK’s preferred field marketing agencies since 1989.

Fundraising and Donor Acquisition 

Appco UK deliver professional fundraising services for charities that engage committed, long term donors to generate regular funds. We have been providing this service since 1999.

Fundraising & Donor Acquisiton
Customer Acquisition Campaigns

Customer Acquisition Campaigns

Appco UK creates and oversees highly effective customer acquisition campaigns. We quickly become experts on our clients’ brands, promoting their services in a personal way to targeted customer groups.

Our Expertise

Building Strong Relationships

OUR CLIENTS AND BUSINESS PARTNERS COME FIRST

We believe in getting to know our clients and outsourced suppliers. We understand and fulfil their specific needs and become passionate experts on our clients’ brands. We also support our suppliers by encouraging each client to spend time in the field with brand ambassadors, seeing first hand the value that we bring.

 

Administration & Operations

OUR CAMPAIGNS RUN LIKE CLOCKWORK

We are experts at setting up and monitoring field marketing campaigns. Involving location identification and management, compliance, brand-awareness and product training, customer service and quality assurance. We ensure campaign resource, reach and results.

Detailed Live Reporting & Expert Analysis

OUR CAMPAIGNS ARE HIGHLY MEASURABLE

We understand ROI is crucial and we’re trusted to deliver results. Our service includes securing an online real-time reporting system for clients, detailed tracking and data analysis of every campaign, continuous reviews and audits of our processes and performance. Plus a dedicated team to answer all our clients' and suppliers' questions.

 

Industry Leading Standards & Compliance

WE BELIEVE IN RESPONSIBLE FACE-TO-FACE MARKETING

We uphold the highest standards for all individuals involved in the delivery of our services. Our compliance specialist provides guidance for all campaigns, ensuring that our staff and suppliers are well-versed in industry regulations and codes of practice through comprehensive training.

 

Leading The Way With Innovation

WE BELIEVE IN ALWAYS MOVING FORWARD

Recognising the importance of innovation and constantly seeking out fresh ideas, we prioritise the improvement of engagement and the establishment of long-lasting connections. We achieve this by leveraging technology to augment human interaction and by fostering a collaborative approach with our clients, as well as with media and PR professionals. We only use proven approaches to engagement that create a support base for charities wider than just regular giving donors.

Testimonials

We're proud of the positive impact we create for our clients.

Meeting

Mark Astarita OBE
Director, Astarita Aldrich & Ward

“I have worked with Appco UK for well over 20 years, while at various UK charities, and nothing beats the donors they recruit for regular giving. In the time we have worked together they have consistently driven up quality and lowered attrition to be best in class in my opinion. I would not hesitate to use them or recommend them.”

Business Handshake

Phil Foster
Director, LoveEnergySavings.com

“From the moment we first engaged with Appco UK it's been a really positive journey. The energy and enthusiasm they share for our brand has been all encompassing, providing a safe, reliable and excellent customer experience throughout the operational sales process. I have absolutely no hesitation in recommending them as a trusted business partner.”

Business people

Liz Tait
Director of Fundraising
Great Ormond Street Hospital Children's Charity

Great Ormond Street Hospital Children’s Charity has been working with Appco UK for over 12 years. Appco have been an important and highly effective partner. Together we have recruited tens of thousands of regular supporters whose donations have been essential in supporting the hospital’s life-changing work. We are thrilled to be working in local communities with Appco to raise vital funds to make a difference to the lives of seriously ill children from across the UK.

Business Conference

Maddy Eastwood
Senior Direct Marketing Manager
Battersea Dogs & Cats Home

“Battersea Dogs & Cats Home have worked with Appco UK since 2011 and, through our partnership with them, have raised millions of pounds. Appco UK's commitment to quality and compliance results in fundraisers who are true professionals, great ambassadors for the charity and recruit the highest quality donors to give us long-term support.”

Face-to-face fundraising still works, but the conversation has changed, says Appco UK.jpg

Amber Hegerty‑Beach 
Senior Individual Giving Executive
Dementia UK

We've had a positive experience working with Appco on our face-to-face fundraising campaign. Their face-to-face fundraisers consistently represent our brand with professionalism, compassion, and integrity. We've seen strong results, great feedback and meaningful donor engagement thanks to their commitment and to our cause. They're a trusted partner in helping us grow our individual giving programme.

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Alecia McDonnell
Senior Individual Giving Officer
Make‑A‑Wish UK

Make-A-Wish UK has been working with Appco UK for nearly two years. During this time, we’ve significantly grown our committed giving supporter base across both our lottery and regular giving programmes. Since February 2024, Appco has been responsible for doubling our acquisition in these areas. Their contribution has been instrumental in helping us move closer to our goal: granting a wish for every eligible child in the UK. We truly value the partnership and the impact it continues to make.

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Owen Collier
Head of Individual Giving and Legacy Marketing
Breast Cancer Now

We’ve worked with APPCO for over 12 years, and they’ve been a consistently dependable partner in delivering high-quality fundraising campaigns. Their team is great to work with, professional, responsive, and focused on results. It’s been a hugely positive and productive relationship, long may it continue!

Friendly Office Discussion

Marianna Zappi
Senior Individual Giving Officer
Anthony Nolan

Anthony Nolan have worked with Appco for many years and have created a partnership focused on ethical and effective fundraising. Together we have recruited thousands of valuable regular givers, making a huge difference for people with blood cancer and blood disorders.

Successful Meeting

Sam Thomas

Head of Acquisition - British Red Cross

Securing long-term, reliable income is vital to support the breadth of our work. For almost 20 years, we’ve worked in partnership with Appco to inspire people to give regularly to the British Red Cross; these regular gifts have meant that, whenever a humanitarian crisis happens, the Red Cross/Red Crescent is one of the first organisations on the ground, helping people in desperate need.

Our partnership with Appco is built on trust and understanding, and together we’ve raised hundreds of millions of pounds, reaching millions upon millions of people at some of the darkest times in their lives.

A key aspect of our partnership is Appco’s commitment to do their best – they work closely with us, listen to feedback, and are always looking for ways to improve.

About Us

Since 1989, Appco UK has been committed to delivering high quality, responsible and valuable face-face marketing campaigns. We take an innovative, collaborative and people-driven approach to achieve a positive impact for our clients, development opportunities for our business partners, a dynamic and supportive environment for our staff, and sustainable growth for our business.

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