
For 25 years, Appco UK has been a trusted partner to charities, helping them achieve transformative growth through expertly managed fundraising campaigns. Over the years, Appco UK has expanded significantly, mirroring the success of its charity partners.
At the heart of Appco UK’s success are individuals like Bianca Maties, a Senior Client Relationship Manager at Appco UK. Bianca plays a pivotal role in ensuring campaigns are not only well-executed but also aligned with each charity’s evolving vision. Leading a team of Client Relationship Managers (CRMs), she oversees the planning, execution, and day-to-day management of fundraising campaigns. Her expertise and dedication help bridge the gap between charities and the public, turning ambitious goals into measurable achievements.
Appco UK has moved from modest beginnings to delivering large-scale, impactful projects. From humble beginnings, raising funds for a single medical machine has evolved into fundraising for an entire hospital—an incredible testament to what sustained partnerships and strategic planning can accomplish.
This blog dives into how Appco UK’s growth and approach have empowered its charity partners to achieve extraordinary results, creating a legacy of mutual success and impact.
Collaboration and Growth
One of Appco’s key strengths lies in its ability to collaborate effectively with charities, marketing companies, and fundraisers to deliver results. As Bianca explains, campaigns often require input from various departments to succeed. “We collaborate with the finance team to ensure that our clients’ payments records are current, with operations to manage materials and logistics, and with territory teams to determine where fundraising can happen,” she notes.
This collaborative approach ensures that campaigns are well-resourced, compliant, and aligned with the charity’s needs.
Campaigns That Scale
A hallmark of Appco UK’s work is its ability to help charities scale their campaigns over time. Bianca provides an example of how campaigns grow in impact. “A few years ago, we were fundraising for a specific machine in a hospital for a charity partner” she shares. “Now, we’re helping raise funds for an entirely new hospital. That’s the kind of growth that comes from long-term partnerships.”
This example illustrates the ripple effect of successful campaigns. Appco enables charities to envision and pursue more ambitious goals by building trust and delivering results. Bianca notes that the scaling process requires all stakeholders' cooperation, an open mind, a willingness to try new things, and the ability to adapt to industry changes and evolving times.
The Human Element of Fundraising
At the heart of Appco’s success are the fundraisers, whom Bianca describes as passionate and resilient. “Their role is one of the hardest, dealing with members of the public daily,” she explains. “It’s not just about acquiring new supporters; it’s about managing the challenges that come with face-to-face interactions.”
Bianca is encouraging of her team and Appco's charity partners to spend time with the fundraisers as it can provide a better understating of the dedication they put into their work. “They’re bubbly, passionate people, but their job requires a lot of mental strength,” she says. “It’s a role that not everyone can do, and it deserves immense respect.”
Alignment Equals Success for All
When every part of the fundraising process works in harmony, it creates a ripple effect of success for everyone involved. Each step is vital in achieving meaningful outcomes, from strategic planning and compliance to the tireless efforts of fundraisers in the field. Well-coordinated campaigns ensure that charities see tangible growth, fundraisers feel empowered by their impact, and Appco continues to deliver exceptional results for its partners.
Bianca explains, “It’s about ensuring everything flows nicely, protecting the charity’s reputation, and delivering what they need.” When processes are optimised and communication is clear, campaigns don’t just meet expectations—they exceed them. This synergy drives immediate success and lays the groundwork for long-term growth, ensuring that charities, fundraisers, and Appco grow together.
A Shared Vision for Growth
As Appco continues to go from strength to strength, Bianca sees her role evolving alongside the company. “When I started in 2021, we were a much smaller team,” she reflects. “We’ve expanded significantly, even opening operations in other countries. It’s exciting to think about how my role will grow with the business.”
This shared trajectory of growth between Appco and its charity partners is what makes the company’s work so impactful. By aligning its growth with the needs of its partners, Appco ensures that both thrive in the long term.
For charities looking to scale their fundraising efforts and achieve transformative results, Appco UK offers expertise and a true partnership that grows stronger over time, delivering impact where it’s needed most.
Comentarios