Fundraising & donor acquisition

“I have worked with Appco UK for well over 20 years, while at various UK charities, and nothing beats the donors they recruit for regular giving. In the time we have worked together they have consistently driven up quality and lowered attrition to be best in class in my opinion. I would not hesitate to use them or recommend them.”

Mark Astarita OBE – Director, Astarita Aldrich & Ward


Charities rely on fundraising to secure donations to deliver their programmes. The more regular these donations are, the more effectively charities can plan and budget in advance.

Appco UK has been delivering professional fundraising services for charities since 1999. Our clients have continued to work with us because they need to fund and deliver their projects.

To do this, they must engage committed, long-term donors and generate regular funds in the most effective and interactive way possible.

Monthly giving programmes achieve that objective while raising brand awareness on a national level. That’s where Appco UK comes in.

Why professional face-to-face fundraising works

We are dedicated to securing reliable on-going funds for our charity partners so they can focus on planning and delivering their vital services.

Charities continue to choose Appco UK to conduct their face-to-face campaigns ­because we deliver results, we believe what we do makes a difference and we believe in doing it well.

Long-term donors, maximum value for charities

The fundraising campaigns we deliver are focused on signing up long-term, regular-giving donors. The longer a donor gives, the more cost effective the campaign becomes for the charity.

The donors we sign up generously give on a monthly basis for an average of 3 to 5 years, which means our fundraising campaigns generate incredibly high returns on investment over the life of each donor.

Highest quality, lowest attrition

We believe that professional, respectful conversations are a powerful way to connect people to a cause.

It’s also the best way to ensure we acquire committed, informed donors who, on average, continue to donate to the charity longer than those acquired by any other provider in the sector. Just ask our clients:

Mark Astarita OBE, Astarita Aldrich & Ward: “Nothing beats the donors they recruit for regular giving. In the time we have worked together they have consistently driven up quality and lowered attrition to be best in class…”

Maddy Eastwood, Battersea Dogs & Cats Home: “Appco UK’s commitment to quality and compliance results in fundraisers who are true professionals, great ambassadors for the charity and recruit the highest quality donors to give us long-term support.”

Lottery fundraising campaigns

Our lotteries service allows charities to promote their causes, raise awareness of their work and generate funds via subscription lotteries with weekly or monthly prize draws.

We operate these campaigns under Appco Group Lotteries Ltd, an External Lottery Manager, which is licensed by the Gambling Commission and a fully vetted member of the Lotteries Council.

We have run successful lottery campaigns for a number of charities, including The Royal British Legion Poppy Lottery.

Fundraising standards

Appco UK believes that positive face-to-face fundraising benefits charities and the people who donate to them, and we want to help improve and protect this method for all.

That’s why we support a variety of actions designed to improve fundraising standards and that ensure donors stay happy and fundraising continues to provide for those in need.

We are also very proud that our fundraising service has been thoroughly vetted and approved under the Institute of Fundraising’s certification programme.