Private Site Fundraising
Powering Growth Through Partnerships
A Vital and Growing Channel
Private Site fundraising is now one of the most powerful and consistent channels for regular giving in the UK. It enables charities to connect with millions of members of the public every year — in safe, trusted, and high-footfall retail spaces.
By bringing fundraising into familiar environments such as supermarkets and shopping centres, Private Site activity generates sustainable income, increased visibility, and long-term relationships with supporters.
For many charities, this approach has become the backbone of their ability to meet income targets and fund essential programmes — a scalable and fully compliant solution that continues to grow year on year.
A Win-Win Partnership
Private Site fundraising thrives on collaboration and shared value with our partners
Retailers
Strengthen reputation as a socially responsible, community-focused brand.
Charities
Access to engaged, relevant audiences in positive, real-world settings.
Supporters
Create interactions that leave them with a genuine sense of goodwill.
Retail partners play a vital role in this ecosystem. Their support directly contributes to millions of pounds raised every year for charitable causes across the UK and beyond — while enhancing their own community impact and brand trust.
Professionalism and Compliance at Every Level
Every Private Site campaign overseen by Appco UK is built on professionalism, transparency, and trust. Through donor-first training (guided by best practice from the Chartered Institute of Fundraising and the Fundraising Regulator), we ensure every interaction upholds the highest standards.
This approach safeguards all brand reputations and creates a safe, positive environment where fundraising enhances, rather than interrupts, the donor experience, and the satisfaction of the retail customer is always first.
Benefits of Private Site Fundraising with Appco UK
Higher quality donors from day one
Our suppliers are trained to have proper, unhurried conversations inside venues where supporters actually have time to listen. The result is donors who understand and believe in your cause and stay for the long term.
Stronger retention, higher lifetime value
Because we prioritise quality of engagement over volume of sign-ups, donors recruited through our private-site campaigns cancel less and give more over time. That's a better return on every pound you invest.
Reputation protected at every interaction
We uphold the highest compliance standards across our entire supplier network. Inside controlled, trusted venues, that's easier to maintain, meaning fewer complaints, better consent, and a brand experience you can stand behind.
Operational stability you can build a strategy around
Pre-booked sites, predictable footfall, no council permits. We manage the complexity so you get a programme you can forecast, scale, and rely on.
Real-time visibility across every campaign
Our online reporting system gives you detailed tracking and performance data as it happens, so you always know exactly what your campaign is delivering and why.
Relationships with large retailers across the UK
Appco UK has a dedicated private site team that works with large retailers and high-performing store groups who support the marketing company network to ensure compliance and brand reputation.
Our Supporter Journey
The right conversations start with the right representatives. For every campaign, we carefully select those whose strengths and experience are best matched to the requirements of the charity’s goals.
We choose fundraisers who will deliver the best results — and we make sure they feel supported every step of the way.
✔ Structured onboarding from sign-up
✔ Welcome calls and early supporter touchpoints
✔ Clear, timely campaign and impact updates
✔ Multi-channel communication aligned to supporter preferences
✔ Proactive relationship care and retention support
✔ Long-term nurturing of charity/supporter relationships
Future Innovation and Opportunities
QR codes and digital touchpoints
Digital tools that link off to surveys, petitions, one-off donations, shopping online, and data capture for donors who prefer to learn more or give later.
Thought-provoking banners and ‘attract’ strategies
To pique curiosity through visual aids, designed to raise interest, and encourage people to speak with fundraisers to learn more.
Mystery shopping tool for market research
Offering real insight into the quality, consistency, and human connection of the supporter experience on the ground.