For Appco UK’s Senior Field Development Manager Richard Snowden, relationships are the foundation of everything Appco UK does. With over 17 years of experience at the company, Richard has been at the centre of countless collaborations—between clients, marketing companies, and fundraisers—all working towards shared success. As someone who oversees quality assurance, compliance, and growth, Richard’s work is deeply rooted in fostering connections and empowering others to succeed.
"Our network is built on relationships," Richard explains. "When all of the parties succeed, it all comes together." This collaborative ethos has been a key part of Appco UK’s culture from the very beginning, and it continues to drive the company’s success in a rapidly changing world. We continue to look behind the scenes at the people who have helped build Appco UK into the company it is today in our Meet The Team series.
Success Through Empowerment
One of the most rewarding aspects of Richard’s role is watching others succeed. At Appco UK, collaboration goes beyond simply working together—it’s about helping individuals and organisations achieve their full potential.
"The service we provide gives people the opportunity to walk into an industry they might know little about and, through intense work and effort, develop the skills they need to run their own enterprise," Richard shares.
This approach isn’t just transformative for individuals—it’s also what makes Appco UK unique. By creating an environment where fundraisers and marketing companies can grow and thrive, the organisation ensures that success is shared across the entire network.
"It’s like a dating agency for businesses," Richard says. "We sit in the middle, bringing together charities and the marketing companies that help them achieve their goals. When they succeed, we succeed. It’s all connected."
Creating a Path to Freedom
For many of the fundraisers and network of marketing companies that work with Appco UK, the organisation provides more than just a business opportunity—it offers a pathway to greater freedom and autonomy.
"In modern society, people are craving ways to advance their lives and get more out of their work," Richard explains. "There are so many side hustles and schemes out there, but we provide a genuine opportunity for people to take control of their careers and build something meaningful."
This philosophy is grounded in Richard’s own experience. Having joined Appco UK without a formal academic background, he knows firsthand how life-changing this opportunity can be.
"Appco completely changed my life. It gave me opportunities I never dreamed of. Now, I get to pass that on to others."
Collaboration
Behind Appco UK’s success is a tightly knit network of individuals and teams, all working together to achieve shared goals. This teamwork, though seamless on the surface, requires a lot of effort and coordination behind the scenes.
"It’s like a swan gliding across the river," Richard explains. "It looks graceful, but underneath, the legs are going frantically. That’s how we operate—we want to make everything appear smooth and effortless, but there’s a lot of hard work happening to make that possible."
This analogy perfectly captures Appco UK’s approach to collaboration. Everyone plays a part in ensuring the system is working like a well-oiled machine, from fundraisers and marketing companies to clients and internal teams. Regular check-ins, team meetings, and open communication are all part of maintaining this alignment and building a culture of trust and support.
Shared Success: The Power of Relationships
Appco UK’s collaborative model is built on the idea that shared success creates a ripple effect of positive impact. When fundraisers succeed, marketing companies thrive. When marketing companies thrive, clients see better results. When clients see better results, the causes they support can help them achieve their missions.
"Helping other people succeed is what makes this job so rewarding," Richard says. "It’s like being a parent—you put a lot of effort into helping someone grow, and in return, you get the satisfaction of seeing them thrive."
This interconnected approach is also why Appco UK places such a strong emphasis on relationship-building. Richard believes that fostering genuine connections allows the company to deliver exceptional client results while creating opportunities for its partners.
"It is about working with our clients, guiding them through the process and helping them arrive at solutions that work for everyone. It’s about collaboration, not control."
Looking Ahead: The Future of Collaboration
As Appco UK continues to grow, Richard sees even more opportunities to strengthen relationships and expand the company’s impact. Recent successes in Ireland have paved the way for further expansion, with plans to explore new markets in the future.
But no matter where the company goes, collaboration will remain at the heart of its operations. Appco UK is poised to continue thriving in an ever-changing industry by staying focused on relationships, teamwork, and shared success.
A Culture of Connection
Looking ahead, Richard envisions his role evolving to span across multiple departments, reflecting the interconnected nature of Appco UK’s work. The way he sees his role evolving in the future," he explains, "is that I’ll get pulled into more of those departments and have a more active involvement in all aspects of the marketing company growth."
Richard’s insights highlight how Appco UK’s culture of collaboration and networking drives its success. From watching fundraisers succeed to hearing how donations are transforming lives, Richard finds deep satisfaction in the impact of his work. This commitment to shared success and meaningful collaboration ensures Appco UK will continue to lead the way—one partnership at a time.
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