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We confess! Here at Appco UK we’ve subscribed to the “New year, new you” mission that most people embark on come 1 January. But rest...

Kim Kardashian is a master at using her assets to build her brand. (Kathy Hutchins / Shutterstock.com) Yes, you read that correctly. She...

A strong brand can be the key to a company’s success, but knowing how to cultivate a powerful image often proves difficult for...