Appco UK client Alzheimer’s Research UK has been given a boost of star power, with actor Simon Pegg appearing in a new video for the charity. The video, Dementia Uncovered, highlights the impact Alzheimer’s has on the brain and explains how further research into the disease could help slow or even stop the physical processes. […]read more
NEWS & BLOG
It wasn’t long ago that Appco UK Client Relationship Manager Isabel Montoya-Perez was working for charities in Sydney, but earlier this year she packed her bags to move to London where she’s now working with charities instead of directly for them. Here, she tells us about how her international charity experience is proving to be […]read more
Sales is definitely a numbers game. Generally speaking, the more people you reach, the more chance you have of success, whether that’s selling a product or service, or raising brand awareness. However, knowing and relating to your audience is also 100 per cent essential. If you don’t have a good understanding of your market, you […]read more
Over the past few weeks, viewers have been able to see the brand-new series, Paul O’Grady’s Little Heroes, that follows the lives of some of the 618 amazing children and their families who walk through the doors of Great Ormond Street Hospital (GOSH) every day. The series provides a unique insight in to one of […]read more
Age is just a number, but it’s also something people tend to lean on as an excuse. You hear “when I’m older” and “if I were younger” so often in business that you could be fooled into thinking they’re genuine reasons for not taking action… Rest assured, they’re not.
Whether you’re 16 or 60, you can use your age to your advantage rather thanread more
Whether you’re a pop goddess, a computer geek, a fashionista or the fastest man on Earth, some secrets to success seem to apply across the board.
It may not be step-by-step advice, but there are definitely some inspiringread more
Love Island might not seem like the place to boost your business acumen or career prospects, but it turns out the reality series has some valuable lessons to impart, beyond poolside dating. Yes, really…
Some Love Islanders might have difficulty differentiatingread more
The World Cup kicked off for the first time in 1930 and has remained one of the most popular sporting events ever since. If you need inspiration for longevity, mass appeal and adapting to new technology and trends, this is a good place to look… While it can take a single strong idea to be […]read more
Failure might seem like a dirty word in business, but it’s pretty inevitable. For an entrepreneur – or anyone looking to progress their career – the chances of getting everything right first time, as you take that next big step, seize new opportunities and act on new ideas, is next to none. As Richard Branson […]read more
Walk into any café on any weekday and it’s likely to be wall to wall with people on laptops and iPads, putting in a day’s work over flat whites and smashed avocado on toast… In many ways, running your own business – from anywhere, on any time zone – has never been easier or more […]read more